One of the most memorable Promark events of Autumn 2016 was the roadshow organised for the German National Tourist office to Moscow, St Petersburg and Kazan.  Attended by nearly 200 professionals from the tourism industry, the theme of the roadshow was “Germany – a high end luxury destination.”  Attendees responded well to some of the new drivers of travel including unusual experiences, event tourism, medical tourism and other attractions for the experienced high-end traveller. The Roadshow began in St Petersburg and was hosted by Mrs. Alla Belikova, Director of the German National Tourist Board in Russia.  In her opening speech she highlighted “the obvious advantage of Germany” including the “stable and strong economy, high service levels, reasonable prices and reliable and respectable business partners.” More than 30 of Promark’s German partners joined the event including Althoff Hotel Collection, Hotel Atlantic, Kempinski Hamburg and the Excelsior Hotel Ernst.

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